The State of Commerce Loyalty

New businesses entering the market means greater competition, making customer loyalty more important than ever. Earning customer loyalty is possible with the right strategies and data at your disposal. With 10 years as a top e-commerce solution, loyalty platform Smile.io has built the world’s largest dataset of loyalty and retention data. Smile.io has been able to assess the state of customer loyalty, comparing key stats such as repeat customer rates, average order values and more. This analysis of customer loyalty comes from the first half of 2024, compared with the first half of 2023, across industries. 

Download the report here