The State of B2B Marketing Automation

Get 2025 marketing automation research report with trends and insights from B2B marketing peers, exclusive from Act-On in partnership with Ascend2.

 

How are marketing executives and directors managing their marketing automation stack, and what are they prioritizing in 2025? Act-On has partnered with Ascend2 to conduct research and gather insights into these and other key questions in B2B marketing automation.

 

The research report highlights near-universal agreement on the importance of marketing automation, but there’s more to the story. Utilization continues to be an opportunity, with many marketers not using the full suite of features available to them. But that’s only the beginning.

 

Click the download button below to read more about:

• How you can drive business outcomes and differentiators
• How to improve your marketing automation strategy
• The AI impact on marketing automation in 2025

 

Download the report here