State of the Content Industry: A look back on 2024 and tips for 2025

The content industry rapidly evolved in 2024, presenting media companies with new challenges, from algorithm shifts and AI growth to the decline of third-party cookies and the rise of short-form video.

As they adapt, organisations that move strategically into 2025 will thrive. State of the Content Industry: A Look Back on 2024 and Tips for 2025 distills key insights and strategies for success, focusing on managing Google updates, diversifying traffic, enhancing audience engagement through video and first-party data, and building an AI foundation. This guide offers actionable steps to help media companies seize new opportunities in the coming year.

DOWNLOAD THE GUIDE HERE