Rethinking innovation for modern consumers

Insurers must rise above product development challenges to meet the next generation’s demands for holistic, wellness-driven life insurance solutions.

Younger policyholders who are currently the beneficiaries of substantial wealth transfer from the older generations are seeking emotional, physical and financial wellness partners, not death insurance payors.

Although the path is fraught with twists and turns, life insurers must embrace product innovation to emerge as lifestyle partners for the next generation of consumers. Those that navigate this well will rise to the top, delivering relevant offerings that resonate with the needs and desires of today’s – and tomorrow’s – customers.

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