Reduce, reuse, recycle: how businesses can thrive with sustainability

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Packaging is the ultimate tool for differentiation and the first point of contact in store for consumers. It is a strategic element for the brand and must constantly adapt to meet consumer trends.

Since the pandemic, consumers have increasingly preferred sustainable brands, with the majority of shoppers willing to pay a premium for recycled products.

That means brands that continue to push plastic risk alienating most of their customers. CPG retailers and manufacturers have no choice but to fundamentally rethink their packaging systems to comply with new regulations and consumer concerns in terms of sustainability, including recyclability, pollution, energy waste, biodegradability and durability.

They must very quickly find sustainable alternatives to existing materials while keeping in mind other important aspects, such as performance, eco-friendly solutions, speed-to-market considerations and cost efficiencies.