Brand Protection & Pricing Policies: A Step-by-Step Guide to Strategic Success

For brand owners, maintaining competitive pricing structures while negotiating an increasingly cutthroat marketplace is difficult enough as it is. But introduce unofficial grey-market retailers into the equation, and your brand’s value itself could come under threat.

With fewer overheads and by bulk-buying from distributors, unauthorised grey-market retailers effectively have a retail cheat code that official outlets simply can’t compete with. And by outpricing those official outlets, they can damage your bottom line and cheapen your hard-earned reputation.

This e-book from Trackstreet outlines the critical importance of protecting your brand’s value, and includes actionable steps to prevent unauthorised sales and price erosion, helping you build a strong brand protection strategy. It includes advice on how you can:

• Create an authorised dealership program
• Develop methods to identify and pursue unauthorised sellers
• Draft legally sound pricing policies
• Introduce best practices for publicising and enforcing pricing policies
• Effectively monitor your resale channels for policy violations

To find out more, download the e-book here today