2024 Mid-Year Consumer Outlook from NielsenIQ and GfK

In this comprehensive look at the state of consumers, NIQ and GfK dive into spending shifts, ongoing disruptions and what companies should anticipate as they gear up for 2025.

By combining NIQ’s world-class FMCG measurement and analytics capabilities with GfK’s leading tech and durables insights, you get a powerful view of the total consumer and the total store – it’s the total package. 

Download the guide here