2024 European Consumer Trends Index

Are you wondering whether your marketing plans align with current consumer behaviours?

Marigold asked 7,343 consumers across Europe about their attitudes towards marketing tactics to provide you with the latest insights with regards to marketing channels, messaging engagement, brand loyalty and data privacy.

Here is a glimpse of what you can find in the 2024 European Consumer Trends Index:

• 65 per cent will pay more to shop with the brands they’re loyal to
• 78 per cent cite they are likely to engage with a personalised offer tailored to their interests
• 62 per cent find ads based on indirect tracking tools, such as third-party cookies, to be a “creepy” marketing tactic

download the report here