Uncovering True Needs and Pain Points
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Dig Deeper with Open-Ended Questions: Asking questions that encourage clients to share more detail, giving you a clearer picture of their true needs.
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Listen for Emotion and Emphasis: Pay attention to what the client emphasizes or feels strongly about—this often reveals the core issues that matter most to them. Their pain points aren’t just practical; they’re often tied to frustration, time, or urgency.
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Confirm Understanding to Build Trust: After listening, why you should restate what you’ve heard.
Featuring:
Bradley Scheffer, Host, SalesTalk
Tom Turnbull, Commercial Director, Business Reporter
Key Takeaways:
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Dig Deeper with Open-Ended Questions: Asking questions that encourage clients to share more detail, giving you a clearer picture of their true needs.
-
Listen for Emotion and Emphasis: Pay attention to what the client emphasizes or feels strongly about—this often reveals the core issues that matter most to them. Their pain points aren’t just practical; they’re often tied to frustration, time, or urgency.
-
Confirm Understanding to Build Trust: After listening, why you should restate what you’ve heard.
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