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Uncovering True Needs and Pain Points

10:00 AM - 10:30 AM
  • Dig Deeper with Open-Ended Questions: Asking questions that encourage clients to share more detail, giving you a clearer picture of their true needs.

  • Listen for Emotion and Emphasis: Pay attention to what the client emphasizes or feels strongly about—this often reveals the core issues that matter most to them. Their pain points aren’t just practical; they’re often tied to frustration, time, or urgency.

  • Confirm Understanding to Build Trust: After listening, why you should restate what you’ve heard.

Featuring:

Bradley Scheffer, Host, SalesTalk 

Tom Turnbull, Commercial Director, Business Reporter

Key Takeaways:

  • Dig Deeper with Open-Ended Questions: Asking questions that encourage clients to share more detail, giving you a clearer picture of their true needs.

  • Listen for Emotion and Emphasis: Pay attention to what the client emphasizes or feels strongly about—this often reveals the core issues that matter most to them. Their pain points aren’t just practical; they’re often tied to frustration, time, or urgency.

  • Confirm Understanding to Build Trust: After listening, why you should restate what you’ve heard.

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Featured Speakers


Bradley Scheffer

Bradley Scheffer

Host
SalesTalk
Tom Turnbull

Tom Turnbull

Commercial Director
Business Reporter
Business Reporter

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