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The Z factor – October 2021

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Generation Z are stereotyped as oversensitive, “woke” and addicted to their phones – but like any new generation, they’re both misunderstood and underestimated by previous ones. And, by 2025, they’re forecast to make up a quarter of the workforce.Business Reporter talks to some of its members, and looks at how businesses need to adapt to harness Gen Z’s energy and passion.

 

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