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Management

Connecting with consumers during a ‘digital detox’ 

Connecting with consumers during a ‘digital detox’ 

03 Jul 2024
The trend towards digital disconnections presents marketers with a challenge but it can also create an opportunity to think differently
GenAI: more of a threat to identity than to jobs

GenAI: more of a threat to identity than to jobs

02 Jul 2024
As we navigate advanced AI technology, collaboration, vigilance and proactive measures are essential to combat the threat of deepfakes
Empowering marketers with the AI Act

Empowering marketers with the AI Act

02 Jul 2024
The EU AI Act provides a powerful framework for marketing to adopt AI technologies responsibly and effectively
AI: hype versus practicality

AI: hype versus practicality

02 Jul 2024
AI is not a cure-all, but a powerful tool that, when used wisely and uniquely to each business, can transform the way we live and work
Unlocking local growth
02 Jul 2024

Unlocking local growth

Hyperlocal marketing enables businesses to create strong relationships with customers and secure the loyalty that supports long-term growth
Using Artificial Intelligence creatively

Using Artificial Intelligence creatively

02 Jul 2024
It’s up to all of us to ensure that AI lives up to its potential. It’s not the end of creativity: it’s the accelerator that amplifies it
The state of European private equity

The state of European private equity

02 Jul 2024
The European private equity landscape has faced significant headwinds recently: buyout deal activity in 2023 was the lowest it’s been in 6 years
Office peacocking? Just don’t cock up your communication

Office peacocking? Just don’t cock up your communication

01 Jul 2024
The path to a successful return to the office involves much more than aesthetic improvements or policy mandates
Niche products: global demand
01 Jul 2024

Niche products: global demand

By removing domestic restrictions, retailers can put specialist products in front of a worldwide audience and generate international sales
Auditing GenAI risks

Auditing GenAI risks

28 Jun 2024
It should take you perhaps four minutes to read this article. Five minutes from now, I’d love for you to be taking action. It really is that urgent
IP and GenAI: Can I protect my GenAI outputs?

IP and GenAI: Can I protect my GenAI outputs?

28 Jun 2024
Despite the exciting possibilities of GenAI, it is important to stay alert to its potential risks including cyber security and loss of IP
Transforming customer experience with AI

Transforming customer experience with AI

28 Jun 2024
From changing consumer behaviours to deploying new AI agents, the way that businesses engage with their customers is rapidly evolving

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